Are You a Revenue Writer?
Plus new 6 week program
Hey Revenue Writer,
I lost access to my Substack for the past week (long technical glitch story) and been emailing via a different platform,
Now that I’m back I want to make sure I catch you up on the shifts that are happening, starting with this new term, Revenue Writer, and the new coaching program I rolled out.
Apologize if you already saw this email, but I wanted to be sure we had what a Revenue Writer was in Substack.
Lets dive in!
Are You A Revenue Writer?
Imagine your business as a high-performance car, roaring down the highway of opportunity. Every piece of the car matters—the chassis, the engine, the transmission, the wheels, the fuel. But let me ask you: What drives it all forward?
The answer is you—a Revenue Writer.
Revenue Writers are the creators, the thinkers, and the doers who use the written word to build thriving, scalable online businesses using mini books. They don’t just write for the sake of writing. They write to drive revenue, build trust, and establish themselves as leaders in their niche.
If you’re ready to move from spinning your wheels to truly building momentum, this post is for you.
What Is a Revenue Writer?
A Revenue Writer is someone who understands that words aren’t just words—they’re the engine that powers a business. They’ve moved beyond traditional writing to create a system where every piece of content works together like a finely tuned machine.
Here’s what separates Revenue Writers from everyone else:
1. They Write With Purpose
Revenue Writers know that every blog post, email, and Mini Book serves a bigger goal. They don’t write to fill a blank page—they write to engage their audience, solve problems, and lead their readers toward taking action.
2. They Build Systems, Not Just Content
A Revenue Writer doesn’t stop at writing one-off pieces. They build scalable systems around their words, like Mini Books that generate leads, newsletters that build trust, and courses or coaching programs that deliver transformational value.
3. They Treat Their Writing as an Engine
The writing isn’t the destination; it’s the engine. Whether it’s a Mini Book that positions them as an authority or a community that fuels their business, everything they write has a clear purpose and measurable results.
4. They Scale With Confidence
Revenue Writers aren’t just hobbyists. They’re entrepreneurs who see their writing as a business. They know how to leverage AI, metrics, and proven systems to scale their impact and their income.
How Revenue Writers Use the Mini Book Revenue Machine
Here’s where the car analogy comes to life. Revenue Writers build their business using a 7-part framework—The Mini Book Revenue Machine:
The Chassis (Your Niche): Who are you serving, and what’s your unique angle?
The Engine (Your Mini Book): Your Mini Book is the powerful engine that drives everything. It generates leads, builds credibility, and sets you apart.
The Transmission (Your Marketing): How do you connect with your audience and get your message and Mini Book in front of the right people?
The Wheels (Your Products): What offers move your business forward and bring you traction? Premium newsletters, courses, or coaching?
The Body (Your Brand): The design and feel of your business give it credibility and attract your audience.
The Dashboard (Your Metrics): Knowing your numbers ensures you’re scaling effectively and not just spinning your wheels.
The Fuel (Your Community): Your community keeps everything running, creating the engagement and advocacy that drives growth.
If any one of these parts isn’t working, your business stalls. That’s why Revenue Writers focus on building all seven parts of their system that creates a machine that scales.
Want to Become a Revenue Writer? Start With Full Throttle
Here’s the good news: You don’t have to figure all of this out on your own.
The Full Throttle Program is a 6-week coaching system designed to help you become a Revenue Writer. Here’s what you’ll get:
A Mini Book written and published that positions you as an authority in your niche. (Already have a book and don't want to write another one, GREAT, we can use it to build your business FASTER)
A proven marketing system to turn readers into customers.
A framework for creating scalable digital products—like premium newsletters, courses, and coaching.
Tools to leverage AI to make your content creation and business building seamless and streamlined.
A clear plan to build your audience, drive revenue, and establish yourself as a trusted authority.
This isn’t just another course, it’s a transformation. By the end of the program, you won’t just have ideas or plans. You’ll have a system, a Mini Book Revenue Machine, that works for you.
Here’s What To Do Next
Enroll in the Full Throttle Program: Limited spots are available, so act quickly. We are only letting 5 people join this initial launch. (only 2 spots left!)
Start Thinking Like a Revenue Writer: Take your ideas seriously. Treat your writing as the engine of your business, not just a hobby.
Join a Movement: When you become a Revenue Writer, you’re stepping into a community of creators who are using their words to change their lives—and their audiences’ lives too.
The official start of the program is January 6th.
So you have time to get stuff together, finish the holidays, and get ready to make your dream business a reality early in 2025. We'll have a bonus coaching session for those that enroll early in December 2025 plus you'll get instant access to me immediately, but the official 6 week program starts January 6th.
Revenue Writers don’t just write. They drive revenue and results for their customers. Are you ready to take the wheel?
Let’s build your Mini Book Revenue Machine together.
BLACK FRIDAY SPECIAL (LAST DAY!)
From today until midnight on Cyber Monday (or until we get 5 people signed up) you can join Full Throttle and become a Founding 5 member for $1000.
Also you'll get a Head Start bonus group coaching call with me in December before the start of the program January 6th.
If there are any spots left on Tuesday, the price will go up.
The official start of the program is January 6th.
Can't wait to see what we build together.
Your Crew Chief,
Chris Stanley