It's super simple, even if it makes zero $$$, most people are chasing credibility, but when you write a book... bam people see you as way more credible.
It flushes out your thoughts and creates a mental stamp for you and others of what you are an "expert" in. To me its everything, the engine of your business. It's the flywheel that all else spins from.
I map out a full mini book machine with people and it goes like this.
Lap 1: Frame (niche)
Lap 2: Engine (mini book)
Lap 3: Transmission (marketing)
Lap 4: Tires (Products)
Lap 5: Body (Brand)
Lap 6: Dashboard (Metrics)
Lap 7: Fuel (Community)
That could takes years to build the full machine but thats the order I recommend building your business in.
Mini
Check your email Heather just comped you 30 days! Glad you are here.
Mini
Check your email I just comped you 30 days Susan!
Congratulations, Chris!
Also, I love the idea of the mini book challenge. How do you help someone figure out how a book would fit into their business model?
It's super simple, even if it makes zero $$$, most people are chasing credibility, but when you write a book... bam people see you as way more credible.
It flushes out your thoughts and creates a mental stamp for you and others of what you are an "expert" in. To me its everything, the engine of your business. It's the flywheel that all else spins from.
I map out a full mini book machine with people and it goes like this.
Lap 1: Frame (niche)
Lap 2: Engine (mini book)
Lap 3: Transmission (marketing)
Lap 4: Tires (Products)
Lap 5: Body (Brand)
Lap 6: Dashboard (Metrics)
Lap 7: Fuel (Community)
That could takes years to build the full machine but thats the order I recommend building your business in.
Thanks for this explanation, Chris.
Mini
Check your email Lu just comped you 30 days. Thanks for being here!
Another wonderful day of awesome news for you, Chris 👏🏻 Incredible content is 👑
Keep the awesomeness coming!!!
Maui
Hopefully it encourages people to move forward with mini books. This isn't just me saying it's a good idea 😉
It's by this article that I know you, buy Mini Book Writing and start my first mini-book ;)
That's awesome! Welcome!