Coaching: The Coaching Revenue Track is How You Turn $2.99 Book Sale Into a $5,000 Customer
Hey Revenue Writers,
I wanted to drop in with a quick update before we get to this week’s chapter.
Over the past few months, I’ve been writing Mini Book Money & other mini books here in public, releasing them one chapter at a time through these Monday emails. It wasn’t just content. It was a live book in the making. And I’ve loved hearing how these chapters have helped you build, think, and grow.
While writing the Coaching Revenue Track chapter, I saw it with fresh eyes.
It’s not just a chapter. It’s a blueprint to turn a $2.99 reader into a $5,000 client. And I realized this isn’t something you skim. It’s something you use.
That’s why I’m sharing it differently starting today.
So starting today, Mini Book Monday is evolving.
Going forward:
✅ Full chapters will drop first to Premium subscribers (4 weeks ahead of free)
✅ Not all chapters of the books will be released to free subscribers (the first fewof a book will)
✅ Free subscribers will get:
• A powerful excerpt from each chapter (like the one below)
• Key takeaways and ideas you can use immediately
• Occasional new chapters and content
• And the option to upgrade anytime and keep reading in real time
This was the plan all along: write the book in public, reward early believers, and publish the full version on Amazon later in the year.
You’ll still be the first to know when the full book drops on Amazon as well.
But if you’re getting value from these emails and want to keep going deeper, you can become a Premium Member.
P.S. Before we get into todays chapter I want you to know… the chapter below wasn’t written, or typed like I normally do. It was spoken. Well let’s be honest, rambled.
I created it entirely using a custom GPT I built for Premium members called Mini Book Ghostwriter.
I gave it my outline, and it guided me through each point, prompting me to speak instead of type. Then it turned my ramblings I dicated to it into polished 1-3-1 sections, like the ones you’ll see below. I scrubbed it and edited it, but I was so pleased with the result and how it reflected my language back at me, but condensed and made it punchier.
If you’ve ever stared at a blank screen and wished you could just talk your book out, you’re going to love this tool.
Demo + access drops later this week inside Premium. Let me know how you think it did.
Now, here’s today’s excerpt. It might be short, but it hits hard. Premium subscribers I hope you enjoy this whole chapter… this is where the money is at!
Let’s keep building,
—Chris
Coaching: The $2.99 Book That Built a $3M Coaching Business
I’ve made over $3 million in coaching revenue.
It didn’t start with a New York Times bestselling book or a massive audience. It started with a Mini Book and a repeatable system that turned readers into high-ticket clients by guiding them step-by-step into a bigger transformation.
That system is what you’re about to learn and I call it the Coaching Revenue Track.
Why The Revenue Track Works
The Coaching Revenue Track works because it filters for the right people before you ever speak to them.
Your book attracts aligned readers and acts as a silent qualifier. It introduces your thinking, previews your offer, and positions you as the person they want to work with. By the time they join your list or book a call, they already trust you.
You’re not convincing them, but they’re convincing themselves.
You can build this system without a big team, complex tools, or expensive software.
A simple book leads to a simple opt-in, which flows into a short email sequence and ends in a clear invitation to your coaching offer. It’s lean, it’s light, and it works while you sleep. Best part?
It can all run for less than $100 a month.
Selling Books Helps You Find the Right Coaching Clients
Your book is the roadmap, not the ride.
It shows readers where they could go, but they still have to take the journey themselves. That’s when the need for a co-pilot becomes real when they need someone who can guide, support, and adapt the plan to the road ahead. And because your book also filters for the right people as they read, the ones who finish aren’t just interested, they’re invested.
That makes them the perfect coaching client.
WHAT THIS MEANS IF YOU HAVEN’T WRITTEN YOUR BOOK YET:
(not in Mini Book Money) I hope this excerpt from the chapter encourages you that a book is not just a below $10 product.
It is the most powerful way to find people that are willing to spend thousands of $$$ for your coaching.
🚧 [PAID MEMBERSHIP REQUIRED TO KEEP READING]
The rest of this chapter breaks down exactly how to lead readers from opt-in to outcome without a hard pitch or complicated funnel.
Unlock the full Coaching Revenue Track chapter by becoming a premium member.
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