Revenue Writers Take the Stage: How Public Speaking Creates Movements and Moves Books

(this is a rough draft chapter from my upcoming book Mini Book Marketing which is available for pre-order on Amazon, you can click here to pre-order it. It will likely be released in February or March 2025)

Having people hear your voice and see your face is the most powerful form of marketing you can do.

While it often doesn't feel as scalable as the other forms of marketing, public speaking, whether its on a podcast or a stage, can be extremely viral. It only takes one person to get passionate about you and your message and it spreads to thousands online. Convince ten people and it's spreading like wildfire.

Keep this in perspective as we look at how to use public speaking to sell books.

Starting Your Own Podcast/Event

When people hear you interview or being interviewed by someoe they often raise their perception of you to the level of the other person.

This is why many authors start their own podcasts. Other experts are looking for interviews and places to share their point of views and providing that place for your niche audience is a powerful way to network and grow in influence. I did this by starting the Independent Adjuster Podcast 8 years ago.

It allowed me to interview CEO's, company owners, and others in the industry that wouldn't have probably given me the time of day and so can you.

Not only does having a podcast help raise your perceived credibility, but it also allows you to mention your book on every episode.

Most podcasts have a call to action near the end that tells people how to find out more about what you do and can be a great place to tell about your book. You can also use your book on the podcast as a lead magnet. Whether free or paid, people who love your audio or video content will often grab your book as well.

Starting a podcast or creating an in person or digital event is a lot of work and it takes consistent work to maintain, but even a short audiobook style series of your book as a podcast* can be a great way to spread your message about your book to a new audience.

(Russell Brunson did this for his book Marketing Secrets if you want to check it out, search for Marketing Secrets in a podcast directory. Also, Alex Hormozi released his audiobook as podcast episodes on his podcast called "The Game.")

Speaking at Others Podcast/Events

A popular strategy for new authors is to do a speaking tour around the launch of their book.