Services: Make 10x More Doing the Same Thing You’re Already Doing
Before we dive in, here’s a fun behind-the-scenes detail…
Like last weeks chapter, this weeks wasn’t written. It was spoken.
I created it using Mini Book Ghostwriter. This is a custom GPT that guides me through my outline, asked me the right questions, and turned my voice into polished, ready-to-publish pages.
I edited it thoroughly afterwards and it used my language, tone, etc. but it was much easier to write than I ever expected.
If you’ve ever wanted to talk your book out instead of write it, you’d love the Mini Book Ghostwriter. It’s available for all premium subscribers.
Now, onto this week’s excerpt…
Services: Make 10x More Doing the Same Thing You’re Already Doing
Services are coaching with the heavy lifting included.
When a reader hires you for a service, they are asking you to not only guide the journey, but to help carry the load or carry them altogether. Coaching gives directions while services give a ride. This level of involvement creates real results, deeper trust, and a far higher perceived value.
That is why services sell at a premium.
The more hands-on the help, the more hands-off the client becomes.
Services and software let your reader relax while your systems do the work, whether it is through done-for-you execution, packaged tools, or automated solutions. The same pain your book unpacks is the problem people will pay you to solve directly.
This is not about more hours but about more outcome.
Delivering Results: Why Services Sell
Coaching = Time. Services = Outcome.
Coaching and services feel similar, but they operate in different lanes.
Coaching is collaborative and time-based. You’re in the room, guiding the process. Services are execution-focused. You deliver the outcome, no back-and-forth required. One sells your attention and he other sells the result.
If they want the transformation without the effort, they don’t need you on Zoom, they need you behind the scenes.
Readers Don’t Want Help. They Want It Done.
When someone hires you for a service, they’re not buying support. They’re buying certainty.
They don’t want to figure it out. They want to hand it off and breathe easy. Services remove the decision fatigue and execution risk that coaching can’t. That’s why they often command higher fees—and attract higher-trust clients.
Done-for-you offers don’t just save time. They earn more, with fewer moving parts.
If you’re great at what you do, your “easy” is someone else’s impossible and that’s why services scale.
You don’t need more clients. You need the right offer that solves a painful problem at speed. Stop trading hours for impact. Start charging for transformation. The faster you deliver value, the more you can charge and the less you have to work.
Don’t build a busier business just build a simpler one that solves better.
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